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Tuesday, July 06, 2010 |
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| BLACKFIN DEBUT AT THE MILANO MODA INTERNATIONAL FASHION SHOW ON AIR TOMORROW NIGHT ON ITALIA 1 AND ON SKY TV MODA |
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| The fashion capital wears excellence. Pramaor debuts on Italia 1 and on Sky TVModa on Tuesday July 6th at 23.10 CET. The stunning Piazza della Scala in Milan will be the setting for a catwalk of leading Italian fashion labels. The success of Pramaor Italian titanium eyewear will be showcased with its Blackfin eyewear featuring a sharp, clean-cut, and essential style. A highly-rated, successful brand - celebrated at L’Aquila G8 2009 Summit - flattering to the face and irresistible for buyers. |
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 Milan July 6th 2010 – Once again the city of Milan could not resist the lure of international fashion, which defines the standards of taste and trends. A famous setting and TV screening by channel ITALIA 1 in collaboration with TV MODA and SKY for a show that is sure to leave everybody breathless: Milano Moda International Fashion Show 2010 is set to welcome the big international fashion players, and many prominent personalities such as Giorgio Armani and Mario Boselli, President of the Italian Chamber of Fashion.
 A unique show that tomorrow night - July 6th - will be broadcasted in a special of TV Moda on ITALIA1 at 23.10 CET.
Pramaor has been able to take this important opportunity to exclusively present its Blackfin line which made titanium processing synonymous with excellence, essential lines and elegance through the values of neomadeinitaly.
Blackfin’s Vulcano, Sardinia, Cayman and Salina sunglasses will exhibit pure titanium front pieces, obtained from a single sheet and ultra-thin beta titanium side pieces. Laser technology for the markings, decorations and side piece cuts, for a collection that has a strong personality and a clean-cut, well-defined design. The choice of elegant and basic  shades echoes the brand’s refined soul with its black-gray, black-silver and white-silver combinations.
Guernsey, Shetland, Falkland, Jersey and Nelson prescription eyewear will catch the spectator’s eye because of the original way of pairing titanium with a vibrant color palette. Blackfin has maintained its typically understated and elegant style for this series also, but mixed with particularly bold nuances of red, purple and green or the more classic black, white and gold.
 “I was really proud to be part of this event – says Nicola del Din, President of Pramaor. This fashion show with such important names of the world of fashion decisively confirms the stylistic qualities of our products as well as the technical ones. It 's a major stylistic baptism that honors and rewards us for the hard work devoted in recent years to our Company development.”
The success of this second edition of the event was also determined by the excellent atmosphere created thanks to the soundtrack mixed specifically for the occasion by famous DJs Joe T Vannelli, Felix and others, who helped to involve the 10000 people present at Piazza della Scala. A parterre that will surely expand in front of the television screen on July 6, 2010 on Italia 1 and from July 7, the show and its characters will be broadcasted on TVModa SKY 812 and simultaneously by satellite in the world.
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Monday, June 21, 2010 |
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| DEBUT AT THE MILANO MODA INTERNATIONAL FASHION SHOW FOR BLACKFIN IN A STUNNING PIAZZA DELLA SCALA |
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| The fashion capital wears excellence. On the evening of Tuesday, 22 June 2010, the stunning Piazza della Scala will be the setting for a catwalk of leading Italian fashion labels. The success of Pramaor Italian titanium eyewear will be showcased with its Blackfin eyewear featuring a sharp, clean-cut, and essential style. A highly-rated, successful brand, flattering to the face and irresistible for buyers. |
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 Milan, 22 June 2010 – A famous setting and TV screening by national channel ITALIA 1 in collaboration with TV MODA for a show that is sure to leave everybody breathless: Milano Moda International Fashion Show 2010 is set to welcome the big international fashion players, and to greet for the first time, the catwalk debut of Blackfin eyewear by Pramaor. This name has made titanium processing synonymous with excellence, essential lines and elegance through the values of neomadeinitaly.
The Blackfin eyewear that was chosen to represent the best of Italian production at the G8 Summit of the Heads of State and Government at L’Aquila, will be worn by 10 models who will bring 5 styles of sunglasses and 5 styles of eyewear on the catwalk.
Blackfin’s Vulcano, Sardinia, Cayman and Salina sunglasses will exhibit pure titanium front pieces, obtained from a single sheet and ultra-thin beta titanium side pieces. Laser technology for the markings, decorations and side piece cuts, for a collection that has a strong personality and a clean-cut, well-defined design. The choice of elegant and basic shades echoes the brand’s refined soul with its black-gray, black-silver and white-silver combinations.
Guernsey, Shetland, Falkland, Jersey and Nelson prescription eyewear will catch the spectator’s eye because of the original way of pairing titanium with a vibrant color palette. Blackfin has maintained its typically understated and elegant style for this series also, but mixed with particularly bold nuances of red, purple and green or the more classic black, white and gold.
Blackfin will treat the audience to a dream evening presented by Jo Squillo and broadcast in a special episode on ITALIA 1, TGCOM and TV MODA on SKY 812 and simultaneously by satellite in the world.
neomadeinitaly™ is Pramaor's chosen development path. |
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Wednesday, May 12, 2010 |
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| OMAGGIO ALL'OPERA D'ARTE |
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| Pramaor continua il percorso nell'arte contemporanea come partner tecnico al Festival dell'arte Contemporanea di Faenza, 21-23 maggio 2010. |
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Tuesday, April 13, 2010 |
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| CI E' VENUTA UN'IDEA |
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| Nasce con un TOUR l’Italian Design Eyewear Association |
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 IDEA è il consorzio di aziende italiane che operano con marchi propri nell’ambito dell’occhialeria creativa. Imprese che lavorano nel segmento di mercato degli occhiali innovativi sotto la bandiera del design italiano e si impegnano per valorizzare il design dell’occhiale sulla piazza nazionale e nel mondo: Pramaor, Area, Immagine Eyewear, LA, New Easy Company, Nico-design.
IDEA TOUR è il giro d’Italia degli occhiali di design, un’iniziativa fuori dal coro che concretizza la missione di IDEA per stimolare il rapporto azienda-ottico attraverso appuntamenti NON OMOLOGATI in collaborazione con i MotorVillages del gruppo Fiat, utilizzando gli spazi espositivi del marchio Alfa Romeo.
5 eventi in 5 città, italiane con l’eccezione di Parigi, sono il carburante di IDEA TOUR. A Roma il taglio del nastro di partenza il 26 aprile prossimo. Il primo incontro con gli ottici per presentare i prodotti delle collezioni autunno/inverno 2010 avverrà presso il nuovissimo MotorVillage (Viale Manzoni 67): un’occasione per parlare di occhiali con i produttori
in un luogo diverso dai consueti centri feristici.
Dopo Roma gli appuntamenti continueranno a Catania (24 maggio), Treviso (21 giugno), Milano (5 luglio) e Parigi (24 settembre).
Affiancheranno le aziende fondatrici di IDEA di volta in volta realtà ospiti dell’occhialeria di design italiane e straniere.
Info: Claudia Broglia | tel.: 0458020006 | e-mail: ideatour@zedcomm.it |
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Friday, March 05, 2010 |
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| TAKING PART IN THIS YEAR’S MIDO 2010, PRAMAOR SHOWS DEDICATION TO INNOVATION |
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| In addition to the revolutionary hinge, ATOM™, which will feature in models Bioeyes BE610 AIR and Bioeyes BE609 LIBERTY, Pramaor presents the new Blackfin and Bioeyes collections: titanium and technology come together in unique eyewear. |
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Mido 2010 – An area dedicated to ideas, opportunity and creations, between art and design. This is the panorama offered in the most original Pavilion during the 40th Edition of the international eyewear exhibition: the Mido Design Lab. Pramaor, the Italian “quality leader” in the production of titanium for the optical sector, will exhibit in this area, thanks to the company’s ability to combine style, minimalism and technology.
Dedicated to “neomadeinitaly”, Pramaor will exhibit a variety of brand new products for the eyewear sector. They include the hinge, ATOM™ which will be mounted exclusively in models Bioeyes BE610 AIR and Bioeyes BE609 LIBERTY. Both models are offered in 10 colours and a choice of 33 lens shapes (each one offering a total of 330 combinations). The Bioeyes models introduce a new concept for etching, achieved using the application of a new laser technology which cuts with a definition and gold optical reflection, never seen before this launch.
The qualities such as high-tech innovation and attention to detail are also seen in the rimless models Bioeyes 612 COMET and Bioeyes 611 FREEDOM. Characterised also by laser etching using a gold anodic treatment, COMET and FREEDOM boast the lightness and flexibility typical of titanium. The temples are made from an ultralight, highly flexible beta titanium which is just 0.5mm thick, while the ultralight bridges are created from a 1mm thick sheet of beta titanium.
The Pramaor collections are dedicated to a consumer who likes practicality and elegance. All the ranges offer an exceptional example of how different materials can be combined, and the way in which this is done makes them totally unique.
The rimless Bioeyes 613 WAVE collection unites 1mm thick beta titanium featured in the ultralight bridge, with temples in superinjection-molded rubber, with adjustable arm ends.
In the same way, the combination of materials is also the leading theme in the BLACKFIN sunglasses and optical collections where acetate is chosen as the principal element for the frame front, while the temples are made from ultra-flexible 0.5mm thick beta titanium. Sunglass model BLACKFIN BF605 ALICUDI and optical models BLACKFIN BF606 HARRIS, BF607 JERSEY and BF608 SARK are unique products offering excellent quality, comfort, as well as technical excellence, guaranteed by the laser etching with gold anodic treatment.
Pramaor will exhibit products that are true works of technical precision and design at Mido 2010. The collections will draw in more and more fans during the exhibition, which already promises to bear witness to the very latest state-of-the-art technology.
neomadeinitaly™ is Pramaor’s choice to rise. |
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Monday, March 01, 2010 |
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| ATOM™, MIDO’S REAL REVOLUTION |
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| Pramaor annouces the launch of the innovative titanium hinge ATOM™, to be previewed in models Bioeyes BE610 AIR and BE609 LIBERTY at the MIDO. |
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Mido 2010 – Simple, minimal and at the same time, durable and resistant. This sounds like a description of a new frame or an innovative lens, but in fact, Mido 2010 is preparing to witness a real technological revolution, which has never been seen before in the world of eyewear.
Pramaor, Italy’s quality leader in the production of titanium for the optical sector, will present, exclusively for the Milan exhibition, ATOM™, an ingenious screwless hinge, a new unique product for the market offering quality and great efficiency.
Produced in Titanium, ATOM™ features a perfect combination of this excellent material with a special plastic material, developed to respond to the rigorous technical requirements of the project.
Exclusively for Mido 2010, the first models to benefit from this innovation will be the ultralight rimless Bioeyes BE610 AIR and Bioeyes BE609 LIBERTY. Both models are available in 10 colours and with a choice of 33 lens shapes (each model therefore offering 330 options). The Bioeyes models will both feature ATOM™, with its pure construction which has given the designer a means to create rimless models in beta titanium with ultralight fronts, combined with a strong personality.
“When I held this hinge for the first time, which has been the subject of many months of intensive work, I was impressed by the clean design and absolute robustness,” explains Nicola del Din, President of Pramaor. “ATOM™ is undoubtedly the very best hinge that I have ever seen. ATOM™ is the hinge that every optician has been waiting for.”
“ATOM”, from the Greek àtomos (indivisible) exhibits solidity, simplicity and durability. All the fundamental characteristics of this revolutionary product come together to make it completely indestructible, making it the most reliable and therefore the most unique product on the market. ATOM™ represents an avantgarde innovation for the eyewear sector, and is therefore protected by international patents.
neomadeinitaly™ is Pramaor’s choice to rise. |
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Monday, March 01, 2010 |
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| THE SIMPLICITY OF EXCELLENCE |
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| The Simplicity encoded in neomadeinitaly™ |
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Mido 2010 – Pramaor, a reputable eyewear producer. A company that is truly Italian by nature, and a good example of a dynamic business, with the objective of keeping traditions alive, never forgetting the culture of the product, achieved over the years.
Pramaor was founded in 1971 and established itself in the market as a “quality leader” in the production of titanium for the eyewear sector, a role which has brought the company international recognition, thanks to its presence at the G8 2009, where it represented the Italian eyewear sector.
Pramaor and the interpretation of “made in Italy”. Pramaor is a medium-sized company, which is flexible and switched on, performing its industry role by carefully considering each aspect of its own structure and potential.
On one level, Pramaor is dedicated to working on every detail of every frame, with great care, so as to never compromise the spirit and creative talent of “made in Italy”. On another level, the company looks to the future, evolving and coding its work with great attention to the context, its colleagues, technology, the world and the environment.
Pramaor and neomadeintaly™. Pramaor’s ethic, where the most important resource is not just economic but also relies very much upon the human and intellectual investment typical of the company.
With the term neomadeinitaly™, Pramaor analyses and synthesizes its own way of operating. neomadeinitaly™ defines an innovative way of operating and producing eyewear, alert to the fusions between art, culture, technical studies and technology which is realised and enhanced by research into eco-friendly materials and elements, which fully respect the environment and the individual.
This is an important step which allows Pramaor to build an open system where different scenarios combine in continuous evolution; from the simplicity is born the excellence of its services and systems which are available to its Clients; Pramaor provides a high-quality product which goes beyond a simple frame, as it carries with it a world of values and experiences rooted in the environment which surrounds us and so deserves our respect.
neomadeinitaly™ is Pramaor’s choice to rise. |
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Thursday, February 04, 2010 |
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| NEW COLORS FOR BLACKFIN BY PRAMAOR |
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| Innovation marks the 2010 launch of Blackfin, the Veneto-based company's new line, whose wide range of colors and finishes takes the brand to a new level of sophistication. |
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February 2010 – Pramaor, the “quality leader” of titanium eyewear made entirely in Italy, did not waste any time at all, and dedicated the first part of the year reinventing and revisiting its Blackfin and Bioeyes collections.
Blackfin obtained the starring role at the beginning of 2010, when its sober, clean and decisive style was further emphasized with bright, bold colors. Certain colors come with the innovative "rubber touch" effect, a textured rubber finish that makes Blackfin titanium eyewear even more unique.
Pramaor has always been known for the attention it pays to technological innovation and its extreme care of details. Its latest line further highlights the exclusivity of Pramaor's products and revolutionizes the concept of marking by raising its quality standards to unprecedented levels. State of the art laser etching technology, with anodic gold treatment, grant the eyewear stunning definition and reflective gold details never seen before. Pramaor now uses the same technology to etch serial numbers on the eyewear, and can also personalize it with the end-customer's name upon request.
The Blackfin state of the art ultra-light titanium eyewear collection serves as the perfect example of the spirit of Pramaor, whose products are born of its love for the craft itself, unparalleled commitment, reliability and painstaking research of technologies and materials. Pramaor opted to simply be driven by its passion for high quality products and services. Its choices aptly reflect the world we live in, our culture, and open minded, cosmopolitan lifestyle.
neomadeinitaly™ is Pramaor's chosen development path. |
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