The use of titanium has been widespread for a long time in many different sectors. It has been used predominantly in the aerospace industry, but also in the chemical, electrochemical, petrochemical, shipbuilding and energy industries, and other more specialist areas such as biomedical, sport, food, ecology and building. Only more recently has it been introduced into the optical sector where it is used for making spectacle frames. Titanium represents the future of spectacle frames because of its superb mechanical qualities (48% lighter than a frame made of nickel/silver and twice as resistant to rust as steel) and chemical qualities (completely corrosion-proof and 100% biocompatible making it completely hypoallergenic when in contact with the skin), qualities which make the spectacles more comfortable, functional, longer-lasting, safer and, equally importantly, more prestigious.

Pramaor has been present in the sector since 1971 and started production of frames in pure titanium and beta titanium (million beta) in 1993, when it acquired all the necessary equipment and know-how in Japan, where our technicians have undergone in-depth training. To guarantee the highest quality standards, we buy all the metal used for our products in Japan, undisputed leader in the manufacture of this innovative material, and we issue a detailed certificate attesting to the metal's quality. Pramaor is proud to guarantee its products as "pure titanium" to distinguish its own products from others present in the market which come labelled as "titanium frames" but are often made from alloys containing only a small percentage of this valuable metal, or containing nickel (potentially giving rise to allergies when in contact with the skin). They do not guarantee the same mechanical strength, can be made using traditional equipment (unlike pure titanium which requires special equipment) and are definitely less durable over time. The only alloy we use is beta titanium, which is three times more expensive than pure titanium, because in addition to titanium's remarkable qualities, it has greater flexibility and enables thinner frames to be made. Beta titanium is currently the only alloy which does not contain nickel (making it hypoallergenic) unlike the alloys known as "memory titanium" or "titanflex" currently available which CONTAIN NICKEL. This goes against our manufacturing philosophy of great attention to biocompatibility, and hence has dissuaded us from using these alloys.